Viral Growth: How to Make Your Insta Magic
Published
03 Oct, 2022
6 min read
Viral marketing is a form of marketing that relies on the spread of information through social networks and word-of-mouth. It is a form of viral advertising, but with a more specific focus on word-of-mouth.
This type of marketing can be seen as a type of grassroots or bottom-up approach to marketing, in contrast to traditional top-down methods such as television and radio advertisements.
While everyone knows what a viral video or photo is, few people know how to make one viral product. So here is some advice on how to work your magic and become viral on Instagram.
A lot of people are using Instagram to sell their products, but not all are successful in doing so. There are ways you can make sure that you will get better engagement on your posts and ultimately, sell more products.
First, you need to use high-quality images and videos in your posts - this is crucial for getting attention on Instagram and making sure people will click through to your website or shop when they see the post. Second, create a captivating caption that will make people want to share it with their friends or family members who might be interested in what you're selling. Lastly, share the post at a time when your audience is most active so they will have more chance of seeing it.
Test your product and images before sharing. The last thing you want to do is share a poorly-edited photo of your product with an uninteresting caption, only to be met with a lot of comments asking where the pictures are. It's always better to double-check that your image looks great in the app before sharing it, so you don't ruin what could've been an amazing post.
In the case of videos, be sure to use catchy music and a nice message, so it can be liked in the reels. If your hashtags are clear, you can become part of the reels of millions of people. But, your video needs to be entertaining enough, so the user clicks on your profile.
If you're thinking about trying out a new style, or have an idea for a new type of content that is not currently on your site, you may want to test it as an experiment before investing too much time. To find out what your audience wants to see, try adding a survey to your website and asking them.
Engaging with your followers on Instagram is a great way to build relationships. Commenting on their photos, liking their posts, and following them back if they follow you first will help you stay connected with your followers. Also, if they post with your product or use your hashtag, then it is mandatory to comment or at least like the post. It is the easiest way to engage and make the customer feel valued.
Your post may have been the perfect photo, with the perfect caption and some great hashtags. But did you post at the wrong time of day? This is a mistake many Instagrammers make. In fact, it's been shown that posts on Instagram get better engagement during these hours: 6:00-7:00 am, 8:00-9:00 am, and 12:00-1:00pm. You need to keep in mind these hours, because they are crucial for your business. If you are not awake, then use a social media manager to schedule posts.
Instagram is a social media platform that has been growing exponentially in the past few years. It has over 800 million monthly users, and it's the second most visited social media site after Facebook.
Small businesses can use Instagram analytics to learn what works and what doesn't work for them on this particular social media platform. They can also use these analytics to find out how they can make their posts more viral by figuring out which of their posts have been liked the most, which ones have been commented on the most, and how many followers they have gained or lost in a certain period of time, etc.
Instagram's analytics can also be used to boost engagement and have more people share a post. Instagram stories are also a part of the social media platform, and many businesses have decided to use them for their marketing purposes, as well. You can use Instagram analytics to see who your target audience is on Instagram stories. You can then tailor your content for that audience so that they are more likely to engage with it. However, you should keep in mind that some of the data can be unreliable, so you should not be too confident on the result of these Instagram analytics.
Nevertheless, this doesn't mean that your analyses aren't valuable. You just need to use another app or tool in order to have a better view of how you're doing on this platform. There are many tools for Instagram analytics.Here are some that we are the most confident of their results.
Iconosquare: This is an Instagram analytics tool that helps you track followers, engagement, and growth.
Gramista: This is an app that lets you schedule posts to Instagram in advance.
SocialBlade: This is an app for Instagram analytics with all kinds of useful information like follower growth, likes and comments charts, etc.
Hootsuite: Hootsuite helps marketers manage their social media accounts across multiple platforms including Facebook, Twitter, LinkedIn, Pinterest and Instagram!
Sometimes your products have a better chance to become viral on Instagram. Take Maybelline and their mascara Sky High for example. It used influencers in order to become viral and increase sells. Another example is slime. You might not know on the top of your head a slime producer. But because it helped create content on social media, businesses selling slime have had an increase in sales.
Therefore, you don't necessarily have to become viral yourself, but your product. And this can be easily done with the help of other influencers. Here is how to grow your brand with Instagram influencers.
1. Find Influencers:
Look for people who have a following in your target audience and are active in the niche you're interested in. Check their profiles for engagement rates and follower count to see if they're a good fit for your campaign goals. This is the best way to find the right influencers for your small business.
2. Contact Influencer
Once you've found someone who could be a good fit for your brand's campaign goals, reach out! We recommend emailing them or DM on Instagram first before sending them an offer or asking them to do something specific like a post about it on their story or share it with their followers so they have time to think about the offer before their audience hears about it.
3. Create a Campaign
Once you've reached out to an influencer, let them know exactly what you're looking for from them and ask them if they're interested in working with you on this campaign! Keep in mind that most influencers are booked up solid, so planning ahead is key. If the campaign is a timed offer, and it's not going to work with the influencer's schedule, it's best to cancel the campaign early on and find someone new.
With few resources, you can become viral on Instagram. As you have already learned from your small business, all you need is dedication and a great product to become the star of the internet.
